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Home/In the News

In the News

Stories and quotes on historic brands, tourism, redevelopment and historic preservation, as well as web strategy, including The Washington Post and The Wall Street Journal. Email me at garland.pollard@gmail.com Just a few select clippings; note some links may be behind paywalls:

2022

  • The history of the Nescafe globe mug, in The Washington Post. Reporter John Kelly mentions BrandlandUSA and a story on General Foods International Coffee.

2021

  • The future of the Rush Limbaugh radio brand and show after his death. Clay and Buck took over from Rush Limbaugh. Here’s How it Went. June 25, 2021, Salt Lake City Deseret News.

2020

  • Virtual Church: Streaming Services to Reach Community. Vulnerable populations and limited attendance have shifted the way that churches need to reach their audiences. The coronavirus pandemic has spurred many parishes to embrace technology. Garland Pollard, Communications Director for the Episcopal Diocese of Southwest Florida, however, has been encouraging the parishes in his diocese to attempt this outreach strategy since he assumed his position in 2011. Church Pension Group, October, 2020.
  • Tampa Bay Congregations Mull Reopening Options, Tampa Bay Times, April 30, 2020.
  • Point of No Returns: Sears Leaves Chesterfield County, Virginia, Chesterfield Observer, January 29, 2020

2018

  • Happy birthday to Lance Toast-Chee crackers. Joy is Lance in your Pants, Aug. 10, 2018, Carteret County News Times.
  • Iconic Sunscreen Revived in Rockledge, story by Wayne T. Price, Florida Today, April 15, 2018

2017

  • Fox News Travel looks at the tradition of house blessings, in the March 1, 2017 What is a House Blessing.
  • Country Living magazine’s Maria Carter on January, 27, 2017 looked at the Southern tradition of going by your middle name.

2016

  • Teaberry Gum History, Chesterfield Observer, Stuck on You. Writer Rich Griset details the gum’s history while owned by Richmond’s Philip Morris.

2015

  • A&P Looks To Sell Brand Names, Bergen Record, by Joan Verdon, Oct. 23, 2015
  • 72 Brands from Mad Men: That Was Then, This is Now, by Mary Beth Quirk, Consumerist.

2013

  • In Cincinnati Business Courier, 100-Year Old Startups: Why Two Old Brands Were Reborn by Andy Brownfield, details the rebirth of the brands Christian Moerlein and Rookwood Pottery.

2012

  • The Wall Street Journal’s Angus Loten interviewed me for a story on the revival of old brands by entrepreneurs.
  • Steve Rivkin, writing in Branding Strategy Insider

2010

  • The November 2010 Smart Money features a story by Anne Kadet on orphan brands, and mentions BrandlandUSA.
  • QSR, for quick service restaurants, used our advice on branding in the event of a bankruptcy in the October 2010 article Back from Bankruptcy.

2009

  • Screen It and They Will Come, a story on drive-in theaters as an investment in Goochland, by Don Harrison, Style Weekly, Sept. 2, 2009.

2007

  • Interviewed on the unfortunate rebranding of Marshall Field’s store as Macy’s. Chicago Tribune, Sept. 8, 2007 www.chicagotribune.com/business
  • Quoted on the new Open Florida program of VISIT FLORIDA, Sarasota Herald-Tribune, March 28, 2007 Tourism marketing tossing away script

2005

  • Commends bloggers for digging for info on boondoggle Virginia Center for Performing Arts, The Hook, Charlottesville, November 2005
    http://www.readthehook.com/Stories
  • “Delta efficiency push has travelers racing”, Richmond Times Dispatch, July 16, 2005 Delta efficiency push has travelers racing to make flights
  • “Uniqueness makes for great destination marketing,” Winchester Star, June 1, 2005 http://www.winchesterstar.com/TheWinchesterStar
  • Richmond Times-Dispatch on Top 5 Growth Companies in Richmond, Cape Fear Publishing, owner of Virginia Living magazine
    Old, new Richmond firms form top 5 in growth rankings

2004

  • “Mayor takes strong stand for preservation,” Richmond Times-Dispatch, Sept. 16, 2004
    richmondneighborhoods.org/MCVissueRTDMayorDemoFrz9-16-04.htm

2003

  • “New Magazine Showcases Virginia,” The Hook, Charlottesville, June, 2003. MORE
  • Interview in National Geographic Traveler, story on Virginia by Andrew Nelson, October 2003, entitled On the road: down the river of time, in search of the authentic

2002

  • Efforts at filing Freedom of Information Act request for Inside Business. “The Cost of Encouraging Public Debate” April 29, 2002.

Way Old Stuff, Just for Fun

  • Profile of Peace Frogs founder Catesby Jones, Daily Press, Nov. 28, 1995
    Virginian Entrepreneur Operates Peace Frogs Merchandising Empire. (Newport News, Va.)
  • Review of Bubba book and companion Bubba magazine, “Bubba Good-Naturedly Fills a Satiric Void,” reviewed by Los Angeles Times, Feb. 18, 1993, By Bob Sipchen.

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John Garland Pollard

P.O. Box 923
Boca Grande, FL 33921

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